RIM Introduces the BlackBerry Storm2 Smartphone in Australia and New Zealand

blackberryResearch In Motion (RIM) (NASDAQ: RIMM; TSX: RIM) today introduced the BlackBerry® Storm2™ smartphone for customers in Australia and New Zealand. The second generation of RIM’s innovative and award-winning touch-screen smartphone, the BlackBerry Storm2 significantly improves the BlackBerry® touch-screen platform with new technology and new features to let customers stay easily connected to the people, places and things that matter most.

“The BlackBerry Storm2 smartphone, with its next generation SurePress technology and large, brilliant display, gives users an unrivalled touch-screen experience for advanced communications and multimedia applications,” said Gregory Wade, Managing Director for Southeast Asia, Research In Motion. “In addition, with the recent introduction of BlackBerry App World™, users can get even more out of their smartphone with a broad range of free mobile applications that are easier than ever to discover and download.”

Next-Gen SurePress Technology
The BlackBerry Storm2 smartphone introduces a next generation SurePress™ technology based on an electronic system that provides the user with tactile feedback when the touch-screen is pressed. The new system responds equally to gentle pressure applied anywhere on the surface of the screen and makes clicking the display practically effortless. Typing on the smartphone’s virtual keyboards is easier, more comfortable and more accurate. The new SurePress technology also allows the user to type a letter with one thumb even while their other thumb may still be touching or resting on another letter, enabling faster typing and multi-key actions such as Shift or Alt-key combinations.

Hardware Features

  • Smooth design and premium finish with sloped edges, chrome accents, glass lens and stainless steel backplate
  • Large (3.25”), dazzling, high resolution 360 x 480 display at 184 ppi
  • Capacitive touch-screen with integrated functions (Send, End, Menu, Escape) and new SurePress technology that makes clicking the display practically effortless
  • Global connectivity support: UMTS/HSPA (2100Mhz), quad-band EDGE/GPRS/GSM and Wi-Fi® (802.11 b/g) networks
  • 3.2 MP camera with variable zoom, autofocus, flash and video recording
  • 256 MB of Flash memory
  • 2 GB of onboard memory storage and a microSD/SDHD memory card slot that supports up to 16 GB cards today and is expected to support 32 GB cards when available
  • Premium and easy-to-access phone features, background noise suppression technology, loud distortion-free speakerphone and face detection (proximity sensor) that prevents accidental clicks and blanks the screen while the user is on the phone
  • Media player for videos, pictures and music and BlackBerry® Media Sync for easily syncing photos as well as iTunes® and Windows Media® Player music with the smartphone*
  • BlackBerry® Desktop Manager for both PCs and Macs to enable synching data such as contacts and calendar appointments between a computer and the smartphone
  • A 3.5 mm stereo headset jack and dedicated volume controls
  • Bluetooth® (2.1) with support for Secure Simple Pairing, hands-free headsets, stereo headsets, car kits and other Bluetooth peripherals
  • Built-in GPS for maps and other location-based applications, as well as photo geotagging
  • Access to BlackBerry App World™, featuring a broad and growing catalogue of mobile applications developed specifically for BlackBerry smartphones. Categories include games, entertainment, IM and social networking, news, weather, productivity and more
  • Removable, rechargeable 1400 mAhr battery that provides approximately 6 hours of talk time on 3G networks and 280 hours of standby time

Sony Ericsson W 205, Walkman™ phone experience reaches new audiences thanks to Sony Ericsson’s communications agencies

w205

Sony Ericsson’s new W205 Walkman™ phone delivers a great music experience with its Walkman™ player, FM radio and TrackID™ music recognition. The W205 also enables users to easily share the handset and content with family and friends – its multiple phonebook feature lets up to four users create personalised contact lists that are kept separate, and the Bluetooth™ functionality offers image and video sharing.

Sony Ericsson challenged its agencies to create a consumer campaign which focuses on the idea that the W205 is “My First Walkman™ phone”, as it is an affordable mobile phone that is accessible to everyone, offering the quality expected from the Walkman™ brand.

McCann Erickson led the campaign, supported by Burson-Marsteller, iris and Mediaedge:cia, and they developed the theme ‘My personal music revolution’ to effectively show how everyone is able to enjoy the full Walkman™ experience and get the most from the handset’s music features.

Carolina Ortiz, Global marketing communications manager at Sony Ericsson, comments: “The W205 is for those who love portable music but have never had the Walkman™ phone experience. As the most affordable Walkman™ handset to date, more young people can now revolutionise their music experience by taking their music with them everywhere.”

To communicate the benefits of the W205, consumers will be reached through multiple media channels, including:

Print and billboard advertising
McCann Erickson developed a campaign to celebrate the W205 at an accessible price, with all the features consumers need to fully enjoy every moment. “Welcome to your own personal music revolution” was created to engage a youth target audience group and the advertisements have vibrant visuals of a multiplied person dancing and enjoying their music. The ads can be seen as single and double page spreads, as well as out-of-home advertising and some special format materials that emphasise the overall campaign concept.

Public Relations
Burson-Marsteller created a strategic global PR campaign with various consumer tactics and materials that all local markets could use to outreach to relevant media. Globally generated PR materials, including press releases, Q&As and toolkits, were developed, along with product factsheets, a social media news release and a product tutorial with the international Hed Kandi DJ, Sam Cannon.

Retail and Digital activation – Working with the ‘music revolution’ idea and strategy, iris created an immersive BTL in-store campaign that not only covers the core consumer journey but also builds on the revolution concept when it comes to activation. iris also developed a website allowing users to create their own music revolution. Visitors simply have to pick one of the rooms that are displayed on the website and play their music through a microphone on their computer. They will then either see the crowd in the room revolutionised, with enthusiastic cheering, or else throwing tomatoes at the screen, a direct effect of whether or not they like the sound of the music.

Media planning and buying – To initiate buzz and conversations around this new Sony Ericsson campaign, Mediaedge:cia’s strategic media outreach programme combines a mix of online, strategically placed outdoor and print advertising to drive consumers to make a purchase.

Apple Launching New iPhone

appleApple announced on Monday that a new version of its hot-selling iPhone would be launched later this month and that the price of an earlier model was dropping to 99 dollars.

Apple vice president of marketing Phil Schiller made the announcements at an annual Worldwide Developers Conference in San Francisco bereft of any sign of the firm`s renowned chief executive, Steve Jobs.

Schiller said the new iPhone, the iPhone 3GS, which can capture video for the first time, would be available on June 19.

“The `S` stands for speed, because this is the most powerful iPhone we`ve ever made,” Schiller said. “What is inside is entirely new.”

He said the 16-gigabyte iPhone 3GS would cost 199 dollars while the 32-gigabyte model would cost 299 dollars.

He said the price of an original eight-gigabyte iPhone 3G is dropped to 99 dollars as of Monday.

Schiller also said a next-generation iPhone 3.0 operating system will be released worldwide on June 17 as a free upgrade to owners of the smartphones.

Ovi Store opens for business

oviToday, Ovi Store by Nokia is available globally to an estimated 50 million Nokia device owners across more than 50 Nokia devices including the forthcoming flagship device, the Nokia N97. Customers can visit https://store.ovi.com/ through their Nokia device browser to immediately begin downloading, personalizing and making their devices smarter and more fun with applications, games, videos, podcasts, productivity tools, web and location-based services and much more.

 
“Ovi Store is open for business and we’ve stocked the shelves with both local and global content for a broad range of Nokia devices,” said Tero Ojanperä, Executive Vice President, Nokia Services. “Ovi Store makes shopping for content and applications easy and fun for feature phone and smartphone owners alike.”
 
In available countries, customers can update their devices with the Ovi Store mobile application by selecting the Ovi Store icon in the Download! folder on their device. The mobile client is available in English, German, Italian, Russian, and Spanish and supports operator billing in Australia, Germany, Ireland, Italy, Russia, Singapore, Spain and the United Kingdom. Globally, credit card billing is available through the mobile application and the mobile website. Additional countries, languages, devices and features will be added throughout the year. AT&T plans to make Ovi Store available to its customers in the United States later this year. 
 
“AT&T looks forward to introducing Ovi Store for our customers later this year,” said David Christopher, chief marketing officer, AT&T Mobility and Consumer Markets. “AT&T has a reputation for providing the most customer choice of content and applications and offering Ovi Store is in line with that strategy.”
 
Ovi Store is an evolving media service that consolidates Nokia’s existing content services into a one-stop-shop for free and paid content. Thousands of the content industry’s biggest names along with independent application developers are distributing their media, applications and games through Ovi Store. Content providers and application developers can continue to sign up to distribute their content through Ovi Store by visiting publish.ovi.com.

The New Nokia E52, The New Business series

nokia_e52

Email with ease

Accomplish more with the Nokia E52. The exceptional battery life means you can stay connected whether you are at home, at work, or travelling.

Be productive

Take your office with you. The Nokia E52 gives you up to 8 hours talk time (GSM), as well as noise cancellation for excellent talk quality.

Keep connected

Send and receive emails easily. The advanced predictive text engine helps you write faster, and the large, clear screen is ideal for reading messages and browsing company websites.

Stay organised

Use the calendar to keep organised, and keep work time separate from free time with the Business and Personal Home screen modes.

Motorola MC55, Enterprise Digital Assistant

mc55

Motorola has launching new product, Motorola MC55

The MC55 EDA brings a new level of flexibility, functionality and rugged design to size-optimized mobile devices, providing mobile workers with the power to streamline business processes, increase productivity and improve customer service. The smallest and lightest Motorola rugged EDA with a 3.5-inch display, the MC55 packs the power of a cell phone, two-way radio, bar code scanner, digital camera and mobile computer — all into a single device. Designed to meet mobile worker, business application and IT requirements, this easy-to-use and easy-to-carry business-class device offers true consumer styling as well as enterprise manageability, security and scalability.

Specifications :
PERFORMANCE CHARACTERISTICS

Memory (Flash/RAM) 128MB SDRAM/256MB Flash

Operating system (OS) Microsoft Windows Mobile 6.1

Processor (CPU) XScaleTM PXA270 520 MHz processor

PHYSICAL CHARACTERISTICS

Audio options Bluetooth, Speaker , Microphone

Dimensions (HxWxD) 5.78 in. H x 3.03 in. W x 1.06 in. D/14.7 cm H x 7.7 cm W x 2.6 cm D (without antenna)
6.0 in. H x 3.03 in. W x 1.10 in. D/15.2 cm H x 7.7 cm W x 2.7 cm D (with antenna)

Display resolution Color 3.5 in. QVGA (320×240) Touch Panel

Weight MC5590: 11.1 oz./315g (with rechargeable 2400 mAh Lithium Ion battery)
MC5574: 11.8 oz./336 g (with rechargeable 2400 mAh Lithium Ion battery)

REGULATORY SPECIFICATIONS

Electrical safety EN 60950-1, Certified to UL / cUL 60950-1

Environmental RoHS-compliant

RF exposure WLAN: USA: FCC Part 15.247, 15.407 – Canada: RSS210, RSS310 – EU: EN 300 328, EN 300-440-2, EN 301 893 – Japan: ARIB STD-T233, ARIB STD-T66, ARIB STD-T70 & 171 – Australia: AS/NZS 4268
WWAN: USA: FCC Part 15.247 – Canada: RSS210, RSS310 – EU: EN 300 328, EN 300-440-2 Australia: AS/NZS 4268

USER ENVIRONMENT

Electrostatic discharge (ESD) 12KV

Humidity 95% non-condensing

Operating temperature 14° F to 122° F/-10° C to 50° C

Storage temperature -40° F to 158° F / -40° C to 70° C

WARRANTY

Handheld Warranty The MC55 is warranted against defects in workmanship and materials for a period of 12 months from the date of shipment, provided that the product remains unmodified and is operated under normal and proper conditions.

WIRELESS DATA COMMUNICATIONS

Antenna Internal

Security WEP (40 or 128 bit), TKIP, AES, WPA (Personal or Enterprise), WPA2 (Personal or Enterprise), 802.1x, EAP-TLS, TTLS (CHAP, MS-CHAP, MS-CHAPv2, PAP or MD5), PEAP (TLS, MS-CHAPv2, EAP-GTC), LEAP,EAP-FAST (TLS, MS-CHAPv2, EAP-GTC)

New HTC Touch Diamond2TM and HTC Touch Pro2TM Signal a New Wave in Communication

htc_touch_pro2

HTC Corporation, a global designer of mobile phones, today unveiled two new flagship devices, the HTC Touch Diamond2 and HTC Touch Pro2.  Integrating innovative simplicity with unique style and an intuitive interface, the devices balance function, form and cutting-edge technology to personalize the communication and mobile Internet experience.

“The HTC Touch Pro2 and HTC Touch Diamond2 introduce a mobile communication experience that simplifies how we communicate with people in our lives whether through voice, text or email,” said Peter Chou, president and CEO, HTC Corp. “HTC is delivering the latest, cutting-edge sophistication in a broad portfolio of mobile phones that improve how people live, work and communicate.”

HTC TouchFLO 3D Integrated with Windows Mobile

The HTC Touch Diamond2 and HTC Touch Pro2 utilize HTC’s latest TouchFLO 3D interface. TouchFLO 3D has been more deeply integrated into a customized version of Windows Mobile 6.1 to deliver more consistency throughout Windows Mobile applications and menus. Focused on making navigation easier and more intuitive, TouchFLO 3D brings important information to the top-level user interface, including quick access to people, messaging, email, photos, music and weather.  As part of this improved Windows Mobile integration the touch focus areas have been enlarged to be more finger-touch friendly.

Bringing People Together

With the HTC Touch Diamond2 and HTC Touch Pro2, HTC is introducing a new people-centric communication approach, providing a single contact view that displays the individual conversation history of contacts regardless of whether voice, text or email were used.  This can be viewed from the contact card or the in-call screen during a phone conversation, ensuring the latest communication contact-by-contact is always at hand.

Simplifying How People Access Their Information

Continuing its commitment to making the mobile Internet easier and more enjoyable, the HTC Touch Diamond2 and HTC Touch Pro2 introduce HTC’s Push Internet technology.   HTC Push Internet alleviates slow downloading and rendering of Web pages on a mobile phone. Users can preselect their favorite Websites to get immediate access to them when needed.

HTC Touch Diamond2

The HTC Touch Diamond2 is the next step in the evolution of the successful HTC Touch Diamond. Crafted to fit perfectly into the hand, the Touch Diamond2 evolves the compact design and iconic style of the original HTC Touch Diamond. It incorporates a larger 3.2-inch high-resolution wide-screen VGA display for a greater viewing area in a design just 13.7mm thick. The phone also includes a new touch sensitive zoom bar for even faster zooming of Web pages, emails, text messages, photos or documents.

Leveraging HTC’s TouchFLO 3D experience combined with a people-centric communication approach and HTC’s new Push Internet technology The Touch Diamond2 offers an advanced touch experience that is optimized for one-hand use. 

With fifty-percent better battery life, a five mega-pixel auto focus camera, expandable memory, gravity sensor and an ambient light sensor, the Touch Diamond2 brings the most sophisticated capabilities to a broad consumer audience looking for the professional benefits of a smartphone without sacrificing size, looks or functionality

HTC Touch Pro2

Designed for business professionals, the HTC Touch Pro2 is architected with distinct style and strength while delivering the most powerful productivity experience available on a mobile phone.  Leveraging HTC’s TouchFLO 3D, people-centric communication and Push Internet technology, the Touch Pro2 features a high-resolution 3.6-inch widescreen VGA display for an expanded viewing area and large finger-friendly QWERTY keyboard. With improved battery life, expandable memory, a touch-sensitive zoom bar as well as gravity, proximity and ambient light sensors, the Touch Pro2 is optimized for touch as well as heavy email use. 

The New Blackberry 9630 Niagara

niagara

Take the keyboard of the BlackBerry Bold and the slinky chassis of the BlackBerry Curve, mingle them together with a little CDMA connectivity.

According to the leaked specifications, the BlackBerry 9630 Niagara is believed to be a CDMA World Phone, which means not only will it play happily on Verizon’s network in the US, gobbling up EVDO Rev.A signals with gleeful abandon, but GSM too.  In fact quadband GSM is promised, with support for everything from GPRS through EDGE to UMTS for high-speed internet access.

Other rumored specs include a 3.2-megapixel camera, and possibly a version without for those paranoid industrial types.  The BlackBerry 9630 is shaping up to be the best thing since sliced-bread (assuming sliced bread had a trackball); now all we need is a leaked release date, please.

Kong Button iPhone, The Most Expensive Phone

kings-button-iphone

Its seems like the financial crisis over the world really has not affected to the Austrian jeweler Peter Aloisson,because he created a record for himself by designing the world’s most expensive phone Apple iPhone 3G Kings Button.

The Apple iPhone 3G Kings Button’s main operating button is integrated with high quality 6.6 carat diamonds, this impression itself of the phone is very attractive. This exquisite phone is made of solid 18-carat yellow gold, white gold and rose gold. It e flaunts a white gold line encrusted with a total of 138 brilliant cut diamonds of the best quality.

The new Apple iPhone 3G ‘Kings Button’ is the most luxurious phone to date. The phone is definitely for those who dare to defy the current credit crunch.

Made of solid 18 carat yellow gold, white gold and rose gold. A fabulous combination. The white gold line is encrusted with a total of 138 brilliant cut diamonds of the best quality. But the main feature of this one-of-a-kind phone is it’s “home button”. It carries a rare 6.6 carat diamond. Integrated in the design as if this diamond has been made for “taking you home” .

Number of diamonds: approx. 139
Frame / Diamond weight: approx. 5.50
Diamond quality: small diamonds – best quality with color F
“Home button” / Diamond weight: single diamond with 6.6 carats, rare beauty with history. Specifications on request
Price: EUR 1.790.000,00

Prices are net prices, exclusive of VAT (20%) or any other applicable customs or duty. Cost for transportation and insurance is included.

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